Did I not just say don't click? This is the weird thing about "communication." I'm supposed to be a communicator—my profession—and yet, you did exactly the opposite of what I requested. Perhaps this is proof there is some other element to the art of communication. Something less tangible, something inexplicable.
This is my about page, because I like to think about things—like why you clicked when you were specifically told not to. If I'm doing something for you, say creating a digital experience for your brand, I'm going to think, "what's going to make your target do just the opposite of what you want them to do (buy something), then tell them just the opposite of that.